The english translation of the name Fioredoro means “golden flower”, it was a family ancient foundling’s surname and today it is unique all over the world..
For the founder, Angela, it represents all she wants to convey in one word, family bond and strong sense of tradition, natural value of materials, precious beauty kept in the simplest things.
Angela Cipriani started the design studio and label with her mum in 2016, during that time they developed together many products.
They both have the ability to handle large and complex projects, they realized they made the perfect team and are by far determined in building their brand.
They’re on a mission to design inspiring toys with an open end that allows children to fully engage with their imaginative imitation of daily life, build real life skills and inspire them as well.
Form, function and materials of the products sense users on a creative interaction and provide room for personal taste and shaping of one’s own design, those are features of Fioredoro.
The label, uses local handicraft business for the manufacturing of toys and play-boards for waiting rooms.
In her creative work Angela pays special attention to the fact that materials and surfaces are particularly suitable for children, inviting them to play and be creative themselves.